Wednesday, May 2, 2012

Women in Chinese Graphic Design


This ad is from Chinese Graphic Design in the Twentieth Century by Scott Minick and Jiao Ping. I chose this particular image because it was listed in a section about how women were beginning to be represented in graphic design in the 30s in China. Prior to then, women were often depicted as vulnerable and dependent. During the 30s, though, they began to be shown as having courage, resilience, and strength, and also showed women having more active social and sporting lives. I thought this ad in particular really shows that off, because this woman appears to be wearing some kind of military dress, and also seems to have some of the inner strength the book mentions. I'm not sure what it's advertising, but it does appear to be a good design, and I'm certain that it really grabbed attention when it first came out in 1946.

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