Wednesday, May 2, 2012
Alibris
This is a logo for the online company Alibris, from Logo Design That Works by Lisa Silver. This is a company that sells books online. This logo was actually designed by Pentagram, and the company wanted to create a logo that "looked modern and fresh but also hearkened back to classic book design." According to the book, they were inspired by the letterpress books of the 1950s. This logo looks as though it could have been designed on a letterpress, and I'm a big fan of it. Using the Bodoni typeface also helps, because I think it's one of those that can be used in modern typographic designs and logos despite the fact that it's so old. Overall, it's just really a well-done logo.
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