Pumas

This is an ad for Pumas shoes that I found in Recycling and Redesigning Logos. What was interesting about this ad to me is how it's hard to tell that it even is an ad for Pumas. This particular section of the book also talks about how logos can be redesigned, and the company that manufactures Pumas doesn't always make it obvious that they're trying to sell shoes--the book even states that "this company allows designers to to be 'promiscuous' with [the logo], emblazoning it on shoes, apparel, and accessories in all manner and derivations..." Definitely an interesting path to take.