Icefall Lodge

This is an ad for the Icefall Lodge, which I believe is in British Columbia. I found this in Recycling and Redesigning Logos. The ad's pretty simple, and I think that was what drew me to it. It's just a couple of icy cliffs with a skiier standing in between them. The logo almost disappears against the white of the cliffs, and because it's so small you focus on the image first and the logo second. This kind of seems opposite from what you would normally expect from an ad, but Ithink it works very well here.