Noggy

I thought this was pretty interesting. This is an exampe of a redesign for Noggy chocolate, found in Recycling and Redesigning Logos. This chocolate is extremely popular in Coloumbia, and according to the book, is often used as a form of change if a shopkeeper doesn't have any spare pennies, and no one complains about it. Because this chocolate is so popular and seen/used so often, a catchy design was needed. The logo was an integral part of the design, so the designers worked hard to keep it as part of hte prodcut image. It's a very colorful logo, but it's also clean and well-done. It draws the eye very well.