Noggy

I thought this was pretty interesting. This is an exampe of a redesign for Noggy chocolate, found in Recycling and Redesigning Logos. This chocolate is extremely popular in Coloumbia, and according to the book, is often used as a form of change if a shopkeeper doesn't have any spare pennies, and no one complains about it. Because this chocolate is so popular and seen/used so often, a catchy design was needed. The logo was an integral part of the design, so the designers worked hard to keep it as part of hte prodcut image. It's a very colorful logo, but it's also clean and well-done. It draws the eye very well.

Hunters & Gatherers

I think this is the front page of a website for Hunters & Gatherers, which sells clothing. I found this in Recycling and Redesigning Logos. I like the illustrative designs on the page, which is what drew me to the design in the first place. I like the way the stance of the larger woman is also somewhat echoed in the smaller image, and because there is not a lot of clutter on the page, they both stand out. I thought it was pretty cool.

Brooklyn Botanic Garden

This isn't an ad, per say, but it does show the logo for the Brooklyn Botanic Garden in New York in a variety of ways. I found this in Recycling and Redesigning Logos. I think the image in the back is a sheet of stationery, and the images in the front are business cards and informational cards. I like the color scheme and how the red, blue, and green colors look good both together and separately. It's a very sleek design and it definitely catches your attention.

Icefall Lodge

This is an ad for the Icefall Lodge, which I believe is in British Columbia. I found this in Recycling and Redesigning Logos. The ad's pretty simple, and I think that was what drew me to it. It's just a couple of icy cliffs with a skiier standing in between them. The logo almost disappears against the white of the cliffs, and because it's so small you focus on the image first and the logo second. This kind of seems opposite from what you would normally expect from an ad, but Ithink it works very well here.

Coca-Cola

This is an ad for (obviously) Coke, found in Recycling and Redesigning Logos. I thought it was just really cute, because it mixes the traditional glass Coke bottle with a more modern paper cup and straw. Coke ads seem to usually be pretty standard--the logo hasn't changed in years. But this one stood out to me because of the way you see the bottle in the cup. It's just kind of funny.

Pumas

This is an ad for Pumas shoes that I found in Recycling and Redesigning Logos. What was interesting about this ad to me is how it's hard to tell that it even is an ad for Pumas. This particular section of the book also talks about how logos can be redesigned, and the company that manufactures Pumas doesn't always make it obvious that they're trying to sell shoes--the book even states that "this company allows designers to to be 'promiscuous' with [the logo], emblazoning it on shoes, apparel, and accessories in all manner and derivations..." Definitely an interesting path to take.

Come On In

This is an ad for the FFun Motor Group, which is one sector of the larger FFun Enterprises. From what I can tell from the website, they sell cars. I found this ad in Recycling and Redesigning Logos, and just thought it was funny. Although the ad is mostly white and you can't see the entire car, the bright orange welcome mat makes for a nice touch, especially since it doesn't just say "Welcome". It says "Come on in," which comes across as a much friendlier greeting. It's a pretty simple ad, but it draws people in.