Typographic Logos

I got these logos from Trademarks of the '60s and '70s by Tyler Blik. The top logo is for National Presto Industries, Inc. (which manufactured domestic electric cooking devices), and the bottom one is for Five-Y Manufacting Company (which manufactured riding power lawn mowers). Both showcase the typographic slogans often seen during this era, and both reflect, to some extent, the psychedelic-esque type that conforms to a shape. I liked them because they're kind of cute and, while they don't completely reflect what they're selling, they're easy to understand.

Art Deco Ads

This is an ad I got from Advertising Art in the Art Deco Style by Theodore Menten. I believe these are fashion ads for Formenti, and the one at the top left is an ad for a comb (it's a little hard to see, but she's holding it in her left hand). There really isn't a lot of information beyond that in the book, but I liked these ads because they're definitely art deco style but are a little different from what you might typically see--the women are stylized, but there isn't any of the flowing hair detail or swirls most commonly associated with art deco. It'd be nice to be able to see them in color to compare them to other art deco ads.

Noggy

I thought this was pretty interesting. This is an exampe of a redesign for Noggy chocolate, found in Recycling and Redesigning Logos. This chocolate is extremely popular in Coloumbia, and according to the book, is often used as a form of change if a shopkeeper doesn't have any spare pennies, and no one complains about it. Because this chocolate is so popular and seen/used so often, a catchy design was needed. The logo was an integral part of the design, so the designers worked hard to keep it as part of hte prodcut image. It's a very colorful logo, but it's also clean and well-done. It draws the eye very well.

Hunters & Gatherers

I think this is the front page of a website for Hunters & Gatherers, which sells clothing. I found this in Recycling and Redesigning Logos. I like the illustrative designs on the page, which is what drew me to the design in the first place. I like the way the stance of the larger woman is also somewhat echoed in the smaller image, and because there is not a lot of clutter on the page, they both stand out. I thought it was pretty cool.

Brooklyn Botanic Garden

This isn't an ad, per say, but it does show the logo for the Brooklyn Botanic Garden in New York in a variety of ways. I found this in Recycling and Redesigning Logos. I think the image in the back is a sheet of stationery, and the images in the front are business cards and informational cards. I like the color scheme and how the red, blue, and green colors look good both together and separately. It's a very sleek design and it definitely catches your attention.

Icefall Lodge

This is an ad for the Icefall Lodge, which I believe is in British Columbia. I found this in Recycling and Redesigning Logos. The ad's pretty simple, and I think that was what drew me to it. It's just a couple of icy cliffs with a skiier standing in between them. The logo almost disappears against the white of the cliffs, and because it's so small you focus on the image first and the logo second. This kind of seems opposite from what you would normally expect from an ad, but Ithink it works very well here.

Coca-Cola

This is an ad for (obviously) Coke, found in Recycling and Redesigning Logos. I thought it was just really cute, because it mixes the traditional glass Coke bottle with a more modern paper cup and straw. Coke ads seem to usually be pretty standard--the logo hasn't changed in years. But this one stood out to me because of the way you see the bottle in the cup. It's just kind of funny.